SEO is a long-term business strategy, inclusive of publishing, brand building, marketing, website experience, and technical SEO.
From a strategic standpoint, this includes the following:
1. Business Goal Review
We will review your business and marketing goals so that our strategic SEO recommendations align with your growth projections and marketing goals.
2. SEO Measurement Strategy
We will work closely with your team to create the SEO measurement strategy and insight document to report on and shape monthly optimization strategies.
3. Technical Website Audit
We will crawl the website as Google would and analyze over 90 variables that correlate with a valuable foundation for users and search engines. These cover data points impact:
- Crawl Efficiency
- Indexation Value
- Relevance and Value
- Content Optimization
- Tagging Optimization
4. Website Experience Audit
We know that Google is getting better at understanding if your users like, trust, and engage with your website. If your website does not align with your user’s expectations, it will hurt your rankings, traffic, sales, and leads.
Because of this, we will analyze your website experience and provide recommendations that help align your website with user expectations.
If the data shows that your website cannot meet user expectations in its current state, we will recommend a redesign – even, unfortunately, if you just had it designed, since not all firms integrate SEO throughout the design process as we do.
5. Inbound Link Audit
Google relies on external factors to help them rank content that is relevant to a searcher’s query. We will provide the following link audits:
- Link Compliance
- Link Gap Analysis
- Link Value
6. Competitive Audit
We will analyze your top 3 competitors to gain insights into their strategic SEO approach and provide opportunities to take search share away from them.
Audit document outlining the gathered data, insights that we gained, and a prioritized list of recommendations to optimize for users and search engines.
8. Proactive Monthly SEO
- Website audit and insight document
- Identification of keywords based on competitor research and user needs
- Optimization of new content
- Reporting scorecard
- Google ecosystem
- Strategic brainstorming sessions
This is why, when marketing agencies try to boil SEO down to a few tactics or do it as an afterthought, it doesn’t work.